Why is this show so dumb? : Advertising revenue and program content of network television
Keith Brown and Roberto Cavazos
| Year of publication: |
2005
|
|---|---|
| Authors: | Brown, Keith ; Cavazos, Roberto |
| Published in: |
Review of industrial organization : RIO. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 0889-938X, ZDB-ID 638140-6. - Vol. 27.2005, 1, p. 17-34
|
| Subject: | Fernsehsender | Television industry | Wettbewerb | Competition | Fernsehwerbung | Television advertising | Mediennutzung | Media usage | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003004864