Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Year of publication: |
September 2018
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Authors: | Fulgoni, Gian M. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 3, p. 259-262
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Subject: | Werbung | Advertising | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour |
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