Why moats matter : the Morningstar approach to stock investing

Economic moats, referring to the advantages a company has over its competitors, are competitive structures that help great companies continue to be great investments. Stock in a company with a wide economic moat is usually a much safer investment.This book will: Introduce Morningstar's approach to investing Establish the difference between business quality and undervalued stocks Explain economic moat and its network effect, cost benefits, and efficient scales Discuss industry standards for determining moats Help determine what moat means for stock returns and their impact on stock valuation.