Why new business development projects fail: coping with the differences of technological versus market knowledge
Year of publication: |
2008
|
---|---|
Authors: | Burgers, Henri ; Bosch, Frans A. J. van den ; Volberda, Henk W. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 160984-1. - Vol. 41.2008, 1, p. 55-73
|
Subject: | Unterhaltungselektronik-Industrie | Consumer electronics industry | Innovation | Marktgröße | Market size | Wissensmanagement | Knowledge management |
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