Why on earth do consumers have relationships with marketers? : toward understanding the functions of brand relationships
Year of publication: |
2009
|
---|---|
Authors: | Ashworth, Laurence ; Dacin, Peter ; Thomson, Matthew |
Published in: |
Handbook of brand relationships. - Armonk, NY [u.a.] : Sharpe, ISBN 978-0-7656-2357-7. - 2009, p. 82-106
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Performance-Messung | Performance measurement |
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