Why people do good : promoting responsible behaviours ; the myth or reality of persuasion in fundraising letters
Cubie Lau
| Year of publication: |
2010
|
|---|---|
| Authors: | Lau, Cubie |
| Published in: |
A handbook of corporate governance and social responsibility. - Farnham, Surrey [u.a.] : Gower, ISBN 978-0-566-08817-9. - 2010, p. 571-590
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Nonprofit-Organisation | Nonprofit organization | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003948690