Why people drink shampoo? Food imitating products are fooling brains and endangering consumers for marketing purposes
Year of publication: |
2014-09-10
|
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Authors: | Basso, Frédéric ; Robert-Demontrond, Philippe ; Hayek, Maryvonne ; Anton, Jean-Luc ; Nazarian, Bruno ; Roth, Muriel ; Oullier, Olivier |
Institutions: | London School of Economics (LSE) |
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