Extent: | XV, 326 S. graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverz. S. 291 - 317 |
ISBN: | 978-0-387-76999-8 ; 0-387-76999-4 ; 978-0-387-77001-7 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003597364