Why professional athletic organizations face elevated levels of resistance to pricing increases versus other entertainment and leisure organizations
Thomas McTaggart
| Year of publication: |
2012
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|---|---|
| Authors: | McTaggart, Thomas |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 3, p. 253-257
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| Subject: | Sportorganisation | Sport organization | Revenue-Management | Revenue management | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561134