Why rich brands get richer, and what to do about it
Year of publication: |
1992
|
---|---|
Authors: | Gelb, Betsy D. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 35.1992, 5, p. 43-46
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Better marketing to developing countries: Why and how
Yujuico, Emmanuel, (2010)
-
Acknowledging religious diversity: Opportunities and challenges
Gelb, Betsy D., (2012)
-
Tailoring a book program for managers: Why and how
Gelb, Betsy D., (2013)
- More ...