Why shop on social media? : a systematic review
Carlos Oliveira, Ana Cristina Bicharra Garcia, Bruna Diirr
| Year of publication: |
2022
|
|---|---|
| Authors: | Oliveira, Carlos ; Garcia, Ana Cristina Bicharra ; Diirr, Bruna |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 16.2022, 4, p. 344-368
|
| Subject: | COVID-19 | e-commerce | electronic commerce | impact factors | social media influencer | social media marketing | systematic literature review | Deregulierung | Deregulation | Social Web | Social web | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Bibliometrie | Bibliometrics | Online-Handel | Online retailing | Coronavirus | Web 2.0-Technologien | Web 2.0 technologies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.123162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256314