Why should I attend : the value of business networking events
Year of publication: |
2016
|
---|---|
Authors: | Mitchell, Vincent-Wayne ; Schlegelmilch, Bodo B. ; Mone, Sorina-Diana |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 52.2016, p. 100-108
|
Subject: | Value creation | Qualitative methods | Measurement | ROI | Unternehmensnetzwerk | Business network | Betriebliche Wertschöpfung | Return on Investment | Return on investment | Messung | Qualitative Methode | Qualitative method |
-
Determinants of value creation : an empirical examination from UAE market
Kumar, B. Rajesh, (2015)
-
Six actionable steps to preparing financially quantified value propositions
McDonald, Malcolm, (2022)
-
Vasileva, Detelina, (2022)
- More ...
-
The “what” and “how” of marketing performance management
MONE, Sorina-Diana, (2013)
-
Start-up marketing: how to become a player on the B2B services market in Romania
RACOLTA-PAINA, Nicoleta-Dorina, (2009)
-
Generation Y female consumer decision-making styles
Bakewell, Cathy, (2003)
- More ...