Why should marketing and manufacturing work together? - Some exploratory empirical results
Year of publication: |
2002
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Authors: | Hausman, Warren H. ; Montgomery, David B. ; Roth, Aleda V. |
Published in: |
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc. - Amsterdam [u.a.] : Elsevier, ISSN 0272-6963, ZDB-ID 8562258. - Vol. 20.2002, 3, p. 241-258
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