Why "soft science" is the key to regaining leadership in marketing knowledge
Year of publication: |
2008
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Authors: | Tapp, Alan ; Hughes, Tim |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 42.2008, 3, p. 265-278
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