Why Susie owns Starbucks : the name letter effect in security selection
Year of publication: |
2010
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Authors: | Knewtson, Heather S. ; Sias, Richard W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 12, p. 1324-1327
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Subject: | Institutioneller Investor | Institutional investor | Investitionsrisiko | Investment risk | Finanzanalyse | Financial analysis | Emotion | Werbepsychologie | Psychology of advertising | Anlageverhalten | Behavioural finance |
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