Why the devil wears Prada : consumers' purchase motives for luxuries
Year of publication: |
2012
|
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Authors: | Hudders, Liselot |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 7, p. 609-622
|
Subject: | Luxusgüter | Luxury goods | Kaufentscheidung | Purchase decision | Kaufmotiv | Consumer motivation | Erwartungsnutzen | Expected utility | Marketingmanagement | Marketing management |
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