Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Wendy Macias
| Year of publication: |
2020
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|---|---|
| Authors: | Macias, Wendy |
| Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 37.2020, 2, p. 155-175
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| Subject: | Advertising ethics | advertising practice | direct-to-consumer pharmaceutical advertising | health marketing | qualitative research | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Qualitative Methode | Qualitative method |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2020.1754050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259411