Why to use Poisson regression for count data analysis in consumer behavior research
Year of publication: |
2023
|
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Authors: | Xia, Feihong |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 3, p. 379-384
|
Subject: | Consumer behavior research | Count data | False negative | False positive | Hypothesis testing | Poisson regression | Konsumentenverhalten | Consumer behaviour | Schätztheorie | Estimation theory | Generalisiertes lineares Modell | Generalized linear model | Regressionsanalyse | Regression analysis | Statistischer Test | Statistical test |
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