Why top managements must change their fundamental assumptions
Purpose: Despite today’s profusion of customer-centric rhetoric, most business people still believe that the primary purpose of business is profits. But the most resilient and sustainably successful firms consistently select one primary purpose: enrich the lives of their customers. 10; Design\methodology\approach: The article maps how the most valuable and fastest growing firms are paving the way for an era of customer-driven capitalism. Findings: In the current digital age, an obsession with delivering value to customers is proving to be the key driving force for success. Practical\implications: The goal of customer-value primacy is not a threat to other stakeholders. Originality\value: Customer-driven leadership is a hallmark of successful management in the current context. Top management must institute and continuously support a value creation process that works backwards from the future. 10;
Year of publication: |
2021
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Authors: | Denning, Stephen |
Published in: |
Strategy & Leadership. - Emerald, ISSN 1087-8572, ZDB-ID 2039442-1. - Vol. 50.2021, 1 (30.12.), p. 3-8
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Publisher: |
Emerald |
Saved in:
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