Why unhappy customers are unlikely to share their opinions with brands
Year of publication: |
2020
|
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Authors: | Hydock, Chris ; Chen, Zoey ; Carlson, Kurt |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 6, p. 95-112
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Subject: | attitude | aversion to criticize | brand feedback | consumer-to-brand sharing | reciprocity | surveys | venting | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Meinung | Opinion | Markenführung | Brand management |
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