Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
Year of publication: |
2023
|
---|---|
Authors: | Vannucci, Virginia ; Dasmi, Costanza ; Nechaeva, Olga ; Pizzi, Gabriele ; Aiello, Gaetano |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-14
|
Subject: | Customer/sales orientation | Inferred motives | Retail care management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
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