Wie NGOs Reputation Management betreiben
Wolfgang Heer
Year of publication: |
2012
|
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Authors: | Heer, Wolfgang |
Published in: |
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg. - Wiesbaden : Springer Gabler, ISBN 3-8349-3043-1. - 2012, p. 357-365
|
Subject: | Nichtregierungsorganisation | Non-governmental organization | Nonprofit-Organisation | Nonprofit organization | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Stakeholder | Vertrauen | Confidence | Strategisches Management | Strategic management | Deutschland | Germany |
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