Wie Unternehmen ihre Produkte genauer positionieren : Kunden- u. Konkurrenzanalyse in hochentwickelten Industriegütermärkten
Year of publication: |
1989
|
---|---|
Authors: | Sebastian, Karl-Heinz |
Other Persons: | Simon, Hermann (contributor) |
Published in: |
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0174-335X, ZDB-ID 795788-9. - Vol. 11.1989, 1, p. 89-97
|
Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management |
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