Wie wirkt Werbung?
Christoph Fox
| Year of publication: |
2004
|
|---|---|
| Authors: | Fox, Christoph |
| Publisher: |
Berlin : WVB, Wiss. Verl. |
| Subject: | Werbewirkung | Anzeigenwerbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 153 S. : Ill., zahlr. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Notes: | Zugl.: Diplom-Arbeit |
| ISBN: | 3-86573-016-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004362528