Wieviel neue Produkte sind ein Mißerfolg und warum?
James Patton Napier. Nielsen Marketing Service
| Year of publication: |
1966
|
|---|---|
| Authors: | Napier, James Patton |
| Institutions: | Nielsen Marketing Service (contributor) |
| Publisher: |
Oxford : [Nielsen Marketing Service] |
| Subject: | Produkt | Neues Produkt |
| Extent: | 13 ungez. Bl. 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003638561