"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Year of publication: |
2013
|
---|---|
Authors: | Kronrod, Ann ; Danziger, Shai |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 4, p. 726-739
|
Subject: | Sprache | Language | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
-
Chen, Jie, (2022)
-
How language shapes word of mouth's impact
Packard, Grant, (2017)
-
The enhancing versus backfiring effects of positive emotion in consumer reviews
Rocklage, Matthew D., (2020)
- More ...
-
Kronrod, Ann, (2013)
-
Choosing between options associated with past and future regret
Shani, Yaniv, (2015)
-
Salient Volunteering Behavior Increases Monetary Risk‐taking
Blekher, Maria, (2019)
- More ...