Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Year of publication: |
2011
|
---|---|
Authors: | Wang, Qi ; Xie, Jinhong |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 5, p. 1-18
|
Saved in:
Saved in favorites
Similar items by person
-
Multiple‐Winner Award Rules in Online Procurement Auctions
Wang, Qi, (2019)
-
Gao, Haibing, (2015)
-
Failure to complete cross-border M&As : "to" vs. "from" emerging markets
Zhou, Chenxi, (2016)
- More ...