Will direct comparative advertising works for a leading brand? : a study of the honey market
Year of publication: |
2020
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Authors: | Srivastava, R. K. |
Published in: |
International journal of comparative management. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2514-412X, ZDB-ID 3004197-1. - Vol. 3.2020, 1/2, p. 125-141
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Subject: | comparative advertising | brands | promotion | brand building | types of product | elaboration likelihood model | honey market | India | Markenführung | Brand management | Werbewirkung | Advertising effects | Vergleichende Werbung | Comparative advertising | Indien | Markenartikel | Brand | Werbung | Advertising | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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