Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Xuemei Bian; Gordon Foxall
| Year of publication: |
2013
|
|---|---|
| Authors: | Bian, Xuemei ; Foxall, Gordon R. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 485-505
|
| Subject: | Werbeträger | Advertising media | Frauen | Women | Körpergewicht | Body weight | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733018