Will stock investors use mobile stock trading? : a benefit-risk assessment based on a modified UTAUT model
Year of publication: |
2013
|
---|---|
Authors: | Tai, Yi-ming ; Ku, Yi-cheng |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 14.2013, 1, p. 67-84
|
Subject: | M-commerce | mobile stock trading | UTAUT | perceived risk | information technology adoption | Informationstechnik | Information technology | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Aktienmarkt | Stock market | Mobilkommunikation | Mobile communications | Anlageverhalten | Behavioural finance | Risiko | Risk | Börsenkurs | Share price | Wertpapierhandel | Securities trading |
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