Will you care when you pay more? The negative side of targeted promotions
Year of publication: |
2007
|
---|---|
Authors: | Tsai, Dungchun ; Lee, Hsiao‐Ching |
Other Persons: | Maxwell, Sarah (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 16.2007, 7, p. 481-491
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Promotional methods | Customer profiling | Customer behaviour | Prices |
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