Will you defend your loved brand?
Mansoor Javed, Sanjit Roy, and Bano Mansoor
| Year of publication: |
2015
|
|---|---|
| Authors: | Javed, Mansoor ; Roy, Sanjit ; Mansoor, Bano |
| Published in: |
Consumer brand relationships : meaning, measuring, managing. - Basingstoke : Palgrave Macmillan, ISBN 978-1-349-49101-8. - 2015, p. 31-54
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011279725