Willingness to Pay and Accept for Hosting Olympic Games in Germany

This empirical study investigates whether and how much individuals are willing to pay for hosting Olympic Games in Germany. Moreover, it is examined for the first time what individuals are willing to accept to host Olympic Games in their own country if they do not like that. Furthermore, this study identifies determinants that influence the willingness to pay (WTP) including the willingness to accept (WTA) for hosting Olympic Games in Germany. Extrapolations of the individual WTP and WTA show that, in the net aggregate, the German population is willing to pay €3.57 billion for hosting the Olympic Games in Germany