Willingness to pay for a message : personalized licence plate auctions in Hong Kong
Year of publication: |
2021
|
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Authors: | Cao, Kang Hua ; Woo, Chi-keung ; Zhang, Ling ; Zhang, Yuxin |
Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 28.2021, 3, p. 237-240
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Subject: | advertising messages | ascending price auctions | Hong Kong | personalized licence plates | Willingness to pay | Hongkong | Zahlungsbereitschaftsanalyse | Auktionstheorie | Auction theory | Auktion | Auction | Werbewirkung | Advertising effects |
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