Willingness to Pay for a Potential Insurance Policy: Case Study of Trout Aquaculture

Using trout producer survey data and the contingent valuation method, we estimate willing-ness to pay for a potential insurance policy. The survey was conducted in 2005 across the United States; 268 producers completed the survey instrument, resulting in a response rate of 81 percent. Design of the contingent valuation method takes into account two coverage levels and four premium rates. Using standard willingness-to-pay techniques, we assess the premium rate that producers with varying practices and regions are willing to pay for two different cov-erage levels of insurance. In general, trout producers appear willing to pay premium rates of 2 to 11 percent for these coverage levels.