Willingness to pay more for green products : the interplay of consumer characteristics and customer participation
Year of publication: |
November 2018
|
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Authors: | Wei, Shuqin ; Ang, Tyson ; Jancenelle, Vivien E. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 230-238
|
Subject: | Customer participation | Green products | Willingness to pay more | Zahlungsbereitschaftsanalyse | Willingness to pay | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Beziehungsmarketing | Relationship marketing |
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