Wine and wine tourism experience : a theoretical and conceptual review

Purpose: This paper aims to provide a theoretical and conceptual analysis of wine and wine tourism experiences evidencing the current state of the art and providing some directions for future research. Design/methodology/approach: The paper provides an in-depth literature review and content analysis of prior work. Findings: The experience focussed on wine andwine tourismrequires further exploration. The boundaries of the wine andwine tourism experience were identified, togetherwith highlights and strategic agenda for future actions. Originality/value: Based on some key prior literature on the topic of wine and tourism experience, future research directions and approaches were proposed.