Wine bottle closure : the importance to millennials and baby boomers during purchase situations
Year of publication: |
2009
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Authors: | Barber, Nelson ; Taylor, Christopher |
Published in: |
Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists. - Macerata : EUM, ISSN 1974-4730, ZDB-ID 2696581-1. - Vol. 2.2009, 1, p. 67-85
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Subject: | Wein | Wine | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour |
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