Wine brands : success strategies for new markets, new consumers and new trends
Evelyne Resnick
| Year of publication: |
2008
|
|---|---|
| Authors: | Resnick, Evelyne |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketingstrategie | Markenimage | Weinmarkt | Neukunde | Wine | Marketing | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 184 S. : Ill., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-55403-2 ; 978-0-230-55403-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004910632