—Wine Journalism—Marketing or Consumers' Guide?
Year of publication: |
2009
|
---|---|
Authors: | Horverak, Øyvind |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 3, p. 573-579
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | entertainment marketing | media |
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