Wine labels : an eye-tracking and pupillometry study
Bruno Laeng, Takashi Suegami and Samira Aminihajibashi
| Year of publication: |
2016
|
|---|---|
| Authors: | Laeng, Bruno ; Suegami, Takashi ; Aminihajibashi, Samira |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 4, p. 327-348
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| Subject: | Italy | Packaging | Labelling | Wines | Pricing | Aesthetics | Eye-tracking | Preference | Pupillometry | Wine labels | Wein | Wine | Italien | Weinbau | Wine industry | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Verpackung | Herkunftsbezeichnung | Designation of origin | Ästhetik | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-03-2016-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011641649