List of Abbrevations -- List of Illustrations -- Notes on Contributors -- Foreword: Apéritif -- Christopher Heath -- 1 An Introduction to Wine Regulation in a Globalized Market -- Prospects and Limits of Wine Governance -- Julien Chaisse, Fernando Dias Simões, and Danny Friedmann -- PART 1 -- The Wine Market: Past, Present and Future in a Global Economy -- 2 The Rise and Fall of the World's Largest Wine Exporter - and Its Institutional Legacy -- Giulia Meloni and Joe Swinnen -- 3 Tradition, Territory, and Terroir in French Wine -- Role, Function, and Purpose of the Institut national de l'origine et de la qualité in the French Wine Law Model -- Fabrice Giordano -- 4 Exploring Italy's Wine Law Reforms -- Experiences, Challenges, and Prospects -- Antonio Rossi and Duilio Cortassa -- 5 "Innovative Tradition" -- Austrian Wine Regulation between Past and Future -- Iris Eisenberger and Rostam Neuwirth -- 6 Between Wines and Spirits -- Classification Challenges of Polish 'Fruit Wine'- based Products in EU Perspective -- Joanna Banasiuk, Aleksander Stepkowski, and Leszek Wiwala -- 7 Wine law in Australia -- Challenges of Local Identity in a Global Marketplace -- Lisa Toohey -- 8 Libiam Ne' lieti Calici -- EU and Chinese Policies in Support of Wine Production -- Flavia Marisi -- 9 Wine and Liquor Laws in Canada: Trends and Regulatory Challenges -- Daniel Hohnstein -- 10 The Protection of Foreign Investment in the Wine Sector -- Laurence Ponty, Baptiste Rigaudeau, and Jean-Robin Costargent -- PART 2 -- The Role of Intellectual Property Law in the Wine Market -- 11 Grafting the Old and New World -- Towards a Universal Trademark Register that Cancels Generic igo Terms -- Danny Friedmann -- 12 The Protection of Traditional Terms for Wines in the Europa Union and beyond -- Anke Moerland and Ramyaa Bhadauria -- 13 The Barolo Appellation of Origin in the Global Market -- Anisha Mistry and Luca Valente -- 14 "Pure Michigan" and "Napa Valley 100%" -- Is Protection of American Origin Wines as Geographic Indications on Fertile Ground? -- Rebeccah Gan -- 15 Australia Corked Its Champagne and So Should We -- Enforcing Stricter Protection for Semi-Generic Wines in the United States -- Lindsey A. Zahn -- 16 Integrating the Protection of Foreign Geographical Indications in Federal States -- Transsystemic Study of gi Protection in Canada, the USA, and Germany -- Nicolas Charest -- 17 The Protection of Vines, Grapes and Wine under Plant Variety Rights Law, with a Particular Focus on the EU -- Philippe De Jong -- 18 Trade Dress Regulation and Protection Rules Applying to Wine in Turkey -- Burak Keskin -- 19 Patent Search and Analysis in the Wine Industry -- A Guided Tour from Vineyards to your Table -- Luca Falciola -- PART 3 -- Wine beyond the Market: Health Policy, Ethical and Social Issues -- 20 On the Jurisprudence of Wine's Journeys from National Terroirs to a Global Market -- Places of Normativity, Mythology and Justice in London and Aotearoa/New Zealand -- Wayne Morrison -- 21 Protecting Wine Packaging as a Trademark -- Why the Substantial Value Exclusion Makes the Task Unreasonably Burdensome -- Jacopo Ciani -- 22 Prošek or Prosecco -- Intellectual Property or Intangible Cultural Heritage? -- Steven Gallagher -- 23 The Use of All Wines -- A Legal Analysis for Conservative Judaism -- Elliot Dorff -- 24 Risk Management in the Wine Supply Chain -- Diego Saluzzo -- 25 The Grass is Greener on the Other Side -- Biodynamic Wines and Trademarks, the Quest for Answers -- Ana Penteado -- 26 In Vino Veritas -- Blockchain as a Viable Solution for Combating Counterfeit Wines in China -- Jerry I-Hsuan Hsiao -- Index.