Wine market segmentation in continental Croatia
Zorislav Kalazić, Mirna Leko Šimic, and Jasna Horvat
| Year of publication: |
2010
|
|---|---|
| Authors: | Kalazić, Zorislav ; Šimic, Mirna Leko ; Horvat, Jasna |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 3, p. 325-335
|
| Subject: | Weinbau | Wine industry | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Marketingmanagement | Marketing management | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648948