Wine on the Web : Online-Weinhandel
Year of publication: |
2011
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Authors: | Bresolles, Grégory ; Durrieu, François ; Lang, Gerald |
Published in: |
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln. - Wiesbaden : Gabler, ISBN 978-3-8349-1848-2. - 2011, p. 319-337
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Subject: | Online-Handel | Online retailing | Weinbau | Wine industry | Dienstleistungsqualität | Service quality | Website | Konsumentenverhalten | Consumer behaviour | Frankreich | France | Deutschland | Germany |
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