Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Nelson Barber, D. Christopher Taylor and Cynthia S. Deale
| Year of publication: |
2010
|
|---|---|
| Authors: | Barber, Nelson ; Taylor, D. Christopher ; Deale, Cynthia S. |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 4.2010, 3/4, p. 215-237
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lebensstil | Lifestyle | Wein | Wine | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746396