Wine price determination in online specialized stores : an empirical study for Argentina
Rodrigo García Arancibia, Edith Depetris Guiguet, and Gustavo Rossini
| Year of publication: |
2016
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|---|---|
| Authors: | García Arancibia, Rodrigo ; Depetris de Guiguet, Edith ; Rossini, Gustavo |
| Published in: |
Successful social media and ecommerce strategies in the wine industry. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-60297-8. - 2016, p. 133-153
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| Subject: | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Weinbau | Wine industry | Argentinien | Argentina |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/9781137602985.0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011558853