Wine ratings and advertising strategies: is there a link?
Year of publication: |
2021
|
---|---|
Authors: | Sellers Rubio, Ricardo |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 10.2021, 2, p. 87-97
|
Subject: | advertising | Heckit model | wine ratings | winery | Werbung | Advertising | Wein | Wine | Weinbau | Wine industry | Weinhandel | Wine trade |
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