Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Year of publication: |
2016
|
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Authors: | Fait, Monica ; Scorrano, Paola ; Cavallo, Federica ; Iaia, Lea |
Published in: |
Journal for international business and entrepreneurship development. - Olney, Bucks : Inderscience Enterprises, ISSN 1549-9324, ZDB-ID 2212018-X. - Vol. 9.2016, 2, p. 169-189
|
Subject: | wine tourism destination | WTD | blog | blogger | destination image | web communication | text mining | drivers of online communication | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Social Web | Social web | Wein | Wine | Markenimage | Brand image | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Herkunftsbezeichnung | Designation of origin | Weinbau | Wine industry | Internet | Web 2.0-Technologien | Web 2.0 technologies | Tourismusregion | Tourism destination | Tourismus | Tourism | Website | Online-Marketing | Internet marketing |
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