Winning e-brand strategies : developing your on-line business profitability
Martin Brighty and Dean Markham
| Year of publication: |
2002
|
|---|---|
| Authors: | Brighty, Martin ; Markham, Dean |
| Publisher: |
London [u.a.] : Spiro |
| Subject: | Strategisches Management | Strategic management | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Gewinn | Profit | Rentabilität | Profitability | Unternehmenserfolg | Firm performance | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 185 S 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-904298-54-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001698021