Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Year of publication: |
2007
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Authors: | Lynch, Joanne ; de Chernatony, Leslie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 1-2, p. 123-136
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